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Adtrader Conference Berlin Feb 11, Charles Briens The ADTRADER CONFERENCE focuses on the (re) production of the competitiveness of the German advertising industry and shows concrete options for action through the use of programmatic technology. A few problems the industry is facing will be tackled, such as user trust & consent, and data. 02/06/ · Despite being the largest advertising market in Europe by total ad spend, Germany’s media business is still widely regarded as cautious when it comes to. Welcome to ADTRADER Berlin by Ronan Shields on 2nd Jun in News. ADW-TRADER GmbH, Berlin, Germany, District Court of Charlottenburg (Berlin) HRB B: Financial information. 01/02/ · Ad Trader Conference is back on April This year we will bringing the most senior ad execs in Germany to Berlin. Now in its third year, Ad Trader Conference is the most influential event for the German data-driven advertising market.
This will involve addressing key themes including: yield optimisation; transparency; and taking programmatic beyond display. So why the caution over the digital revolution when it comes to one of the biggest marketplaces across the globe, especially one that is historically synonymous with technological innovation? Various theories persist, with sources in the field explaining that more stringent privacy regulations there make the application of data-driven advertising strategies more difficult to apply.
Others attest to caution on the sell-side of the industry being driven for the most part by concerns that introducing programmatic media-buying will result in a level of disruption that is detrimental to long-held business models. Ad blocking service Adblock Plus — from a company called Eyeo — which provides a browser extension, and mobile app that filters which ads are served to registered users, won successive court cases against media owners including: RTL Interactive; ProSiebenSat1; Zeit Online GmbH and Handelsblatt GmbH, in recent weeks.
In both cases German judges ruled in favour of Eyeo, claiming the presence of the service was down to consumer choice, and that its practises did not contravene anti-competition laws there. However, key to this will be addressing advertiser concerns over transparency a concern that is hardly unique to the German market , with Meetrics, and OpenX set to present case studies on using viewability as a trading metric, and how to win the war on ad fraud respectively.
ADTRADER Berlin is a jointly hosted conference between ExchangeWire and leading German language publication ADZINE. Tags Ad Fraud Advertiser ATS Branding DACH Data Display EMEA Facebook Location Measurement Media Spend Programmatic Publisher Trading Transparency TV Viewability. Get the latest ExchangeWire news delivered straight to your inbox.
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The Ad Trader Conference is themed as Inspiring Tomorrow’s Advertising Today and it focuses on the re production of the competitiveness of the German advertising industry and shows concrete options for action through the use of programmatic technology. Bu at Iternational Trading Company. Co-founder And Director at Urbandealsng. Human resources manager at Jesus the breath of life.
General Secretary at Rhama Motors. Connect, Meet and Build a Strong Network. Conference Ad Trader Conference. Berlin , Germany. About Followers 5 Reviews Exhibitors Photos Speakers Travel Deals The Ad Trader Conference is themed as Inspiring Tomorrow’s Advertising Today and it focuses on the re production of the competitiveness of the German advertising industry and shows concrete options for action through the use of programmatic technology.
Organizer Venue. Update Count. ADZINE Eventmanagement Germany 1 Total Event.
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Our products offer publishers a trusted, unconflicted alternative that drives superior results by creating an optimal connection between mobile audiences, top brands and mobile-first advertisers across over 40Bn daily ad opportunities. Virgin Islands Uganda Ukraine United Arab Emirates United Kingdom United States Minor Outlying Islands Uruguay Uzbekistan Vanuatu Vatican Venezuela Vietnam Wallis and Futuna Western Sahara Yemen Zambia Zimbabwe.
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Ad Trader Conference is back on June 2nd Join ExchangeWire and Adzine at Kosmos, Berlin, for Germany’s only independent event on media optimisation, ad trading and the emerging data-driven display marketplace.. The Ad Trader Conference, a German-focused event centered on the emerging data-driven display marketplace, will return to Berlin in Special topics such as ad-viewability, video, mobile advertising, and socio-demographic targeting concepts for real-time media will also be addressed on the day. The Adtrader Conference is a joint venture between leading German trade publication, ADZINE and ExchangeWire. The conference in Berlin will be the first in a series events this year.
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