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Mar 8, – Explore Morgan Lumen’s board „Trade fair display ideas“ on Pinterest. See more ideas about fair display, display, craft show displays pins. Display Tips and Ideas for a Successful Trade Show. Indiana Trade Show Displays. Indiana Trade Show Services. Work Directly With The Top Indiana Trade Show Company. In-House Graphic Design Specialists and Several Trade Show Display Packages, 10×10, 10×20 Buy Or Rent Exhibit Booths in Indiana Award 43 pins. These from hand sanitizer or chapstick to other small, helpful trade show giveaway ideas. On top of that, they have the chance to win AWESOME prizes. At Taste of the Danforth, a free trip to Greece was up for grabs. As you’ll read below, at the Auto Show, $50, towards a car was awarded to one lucky winner.
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As small business owners, especially those in the start-up phase, preparing for a trade show can be very scary and frustrating. What do we take for our trade show display and how do we present it? You first need to find out the specifics of the trade show you are registered for or considering exhibiting in. If necessary, contact the organizers of the event and get details on the type of visitors that the show attracts and the layout of the area you will have to display your business.
Be sure to find out the size of the trade show display table you will have, whether there is wall space for your company sign, if there are electrical outlets available, and anything else that may or may not be included i. Note: most of these trade show display ideas are based on being in the service industry but will work for products industry companies as well. Even if a tablecloth is supplied, bring your own or something to add some depth to your table i.
Your table will definitely stand out in a crowd. If your trade show display space will allow, erect a stand-alone presentation board. On the board, you can show how clients can benefit by using your services. Be creative and make it stand out. Include pictures, if possible, and be sure your company name and logo are more than obvious. If there is wall space, but your budget is minimal, use your trusty desktop publishing software to create a template of your company name.
Use the template, along with bristle board, cardboard, or foam core to make a sign that you can put up on the wall behind your trade show display.
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Trade shows are like Halloween. Each of the trade show booths resembles a house handing out delicious treats to children in the best costumes. Just like Halloween, kids ran to the houses with the best candy and decorations. How do you make your booth the best on the block? Better still, how do you create a booth that is so amazing, people are lined up just to get in? At the ACMO Condo Conference , Condor Security gave away sleek, branded baseball caps.
Although the hats are unrelated to security, guests loved them and came to the booth just to grab one. What could be better than an entire trade show walking around wearing your branding. Talk about great advertising! A plinko game, prize wheel or other games can slow down how quickly giveaways disappear. Create a fun activity and also segway into conversation with potential customers.
This tactic is extremely successful when we are hosting events for Wonderlist. Just the sound of the prize wheel brings people over! While waiting in line, our dynamic brand ambassadors engage guests to enter Wonderlist.
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Smart exhibitors know that engaging with trade show attendees before the big day maximizes their return-on-investment. This keeps your organization top-of-mind for the event. These pre-show tactics can still be effective—when done correctly. But with more exhibitors courting attendees before a show, it takes a little more effort—and something unique—to stand apart from your competitors. As you plan for your next trade show, use these methods to capture the attention of attendees before they even step foot on the trade show floor!
Virtual events are easy for people to attend. When hosted properly, they can significantly boost your pre-show engagement. Consider hosting a:. As you plan, think about the problems of your target audience. Show how your brand can help solve them, so your prospects have you in mind as a solution when they attend the trade show. Social media channels like Facebook Live and platforms like GoToMeeting make hosting virtual events easy.
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Trade shows are a powerful marketing medium for lead generation, brand awareness, and relationship building. But they can also be mind-numbingly dull, for both attendees and booth staffers. What makes a booth boring? Nothing does. And by nothing, I mean standing around in your booth doing nothing. With no activities in your trade show booth , attendees focus their attention instead where there is movement.
With no activities to host, your booth staffers retreat inside themselves or their smartphones. You can make your booth a mecca of face-to-face engagement. You can be the fun booth. You can pull people in, and get conversations started. Conversations that become leads and sales. So, have your booth staffers demonstrate your products all through the show. You can also let the attendees get their hands on your product and try it out themselves.
The best demos have movement, noise, and clearly prove your major advantages that matter to buyers.
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But how do you make those potential clients stop and notice you? Forget the generic table skirt and boring curtain background. You know strong branding is important in your marketing strategy. Branding can be just as important in your approach to creating a trade show display. You also help your potential customers learn about your product or service at a glance.
Branding your trade show display goes beyond your logo and colors. Is your company playful and lighthearted, or serious and professional? Do you focus on being eco-friendly? Is it important that you give back to your community? Bring your brand to life by generating an atmosphere that embodies your brand. In addition to their modern trade show booth design, they add eye-catching bikes along with a QR code, allowing potential customers to connect on a technical level and keep the conversation moving online.
The photo helps break the ice, which can get the ball rolling with a new client.
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Whether you call them promotional items, tchotchkes or swag, exhibitors at every trade show hand out countless trade show giveaways to attract and encourage attendees to enter their space. Some exhibitions may find that giving away booklets from somewhere similar to this saddle stitch booklet printing company could be a great way of building awareness for their products and brand. The right trade show giveaways can help generate leads and support integrated marketing messages that will prompt attendees to tie that message back to your company long after the show has ended.
Companies like Groggy Dog help companies all over the country with promotional products, which are perfect for any type of trade show. In this post, we cover the best practices for planning , selecting and distributing popular and impactful trade show giveaways, and share our list of the top 10 giveaway items. When trade show giveaways are effective, they have the power to enchant attendees at an event, so it is important to properly plan your giveaways to ensure your promotions have as big of an impact as possible.
Before you select trade show giveaway items, first consider whether or not they support your corporate image, brand persona and campaign theme. Additionally, check out our post on Branding at Trade Shows to learn more on how to properly portray your brand. One of the most important functions of a trade show giveaway is its ability to resonate with your clients and prospects.
While unique and fun trade show giveaways are always a great way to generate interest in your brand, practical giveaway items can present more value to visitors, creating greater long-term impact. Related: Trade show booth design is a key element to engaging with attendees.
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Trade shows are like Halloween. Each of the trade show booths resembles a house handing out delicious treats to children in the best costumes. Except, in this case, the ‘children’ are your potential consumers. Just like Halloween, kids ran to the houses with the best candy and decorations. · Trade Show Booth Activity Idea #3: Augmented and Virtual Reality. These technologies add high-tech cool factor to exhibitors’ booths. Done well, they let attendees experience products in new, more memorable ways. Virtual reality puts your booth visitors in virtual places in locations and at a scale they can’t in real life.
Exhibiting at trade shows is a fantastic way to connect with potential customers, try out new products, and network with industry leaders. Luckily, there are tons of event technology solutions that savvy event planners can use to help stand out from the crowd. Below are 7 trade show technology booth ideas you can use to draw traffic to your booth and interact with your audience.
Gamification is a great way to get the people in your booth excited about being there. There are a variety of ways you can gamify your booth and draw your audience in, including virtual prize wheels, gaming apps, and social media contests. One of our favorites is the iPad Jeopardy Wall , which is a giant Jeopardy board made out of iPads. Guests can either interact with the wall themselves, or you can run a full game with buzzers, timers, and score keeping.
Just a warning: a good game can get competitive. Giant smartphones pictured above are great for app demonstrations, custom video content, registration, or letting people experience your website on a huge scale. Options like touchable video walls, interactive monitors , or touch tables are also awesome trade show ideas to draw people into your booth.
Video walls are undeniably eye-catching and allow you to display one seamless image or multiple images across different panels. The sheer size and brilliance of video walls makes them much more impressive than standard monitors, and your content options are greater, too. A few ideas to help pull in foot traffic are featuring attendees via social media feeds and showing live virtual reality VR or AR content.